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Inbound Video Fundamentals (NOW LIVE)
Welcome
What to expect on this course. (5:07)
Download your course workbook here. (0:38)
About the instructor and introductions. (6:41)
Strategy
What is inbound video? (11:40)
Where can inbound video be used within the buyer's journey? (6:26)
Activity task. (3:52)
Video resources and links. (3:15)
Mindset
Overcoming the fear of being on camera. (3:28)
Tips for being on camera. (6:15)
Action task. (1:11)
Practical
HOOK, STORY, CLOSE framework. (7:03)
HOOK, STORY, CLOSE example. (2:46)
Action task. (3:26)
Three mistakes and failures we’ve made. (14:10)
Five tips that have helped us grow 100% year-on-year. (24:27)
Our results: How we attributed £1.9M through video marketing. (2:06)
Bonus: Resources, guides, checklists & templates.
Practical tips & tricks. (2:18)
Best video screen recording software - Vidyard [demo]. (3:29)
Best licensed audio software and cheap freelance services. (0:56)
Video transcription software [demo]. (1:48)
Free graphic design software. (0:42)
Storyboard templates. (1:01)
Shot list templates. (0:49)
Free video hosting. (0:48)
Checklist templates. (0:54)
Video tracking tips. (0:58)
Legal and consent form templates. (1:15)
Best practice: Image sizes & video dimensions. (0:49)
Five-step video ingredients checklist. (3:27)
Our private Facebook group. (0:52)
Wrap-up
Wrap-up tool. (1:54)
Mark's challenge to you. (0:55)
Thank you. (0:58)
Bonus: Extra value adding freebies.
[Bonus] Video podcast resources and links. (0:35)
[Bonus] Inbound video playbook. (0:44)
[Bonus] Video resources and links. (0:44)
HOOK, STORY, CLOSE framework.
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